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Marketing
With a background in Marketing from Loyola Marymount University, Social Spark Media brings a strategic lens to content creation—rooted in storytelling, audience psychology, and brand positioning. Marketing expertise is paired with creative execution to craft content that’s not only visually engaging but also aligned with brand goals, growth strategies, and long-term vision. Whether it’s a campaign, a carousel, or a single caption, every piece is designed to connect and convert.
Conducted an
in-depth competitive and consumer analysis of Netflix's market positioning. Identified growth opportunities and digital trends, applying data-driven strategy to content, UX, and brand loyalty.
Worked with GOALS Media Group to conceptualize a metaverse experience for an innovative shopping mall. Mapped out digital branding touchpoints and created a future-forward marketing plan to engage a virtual-first audience.
Led a comprehensive brand audit for two culturally impactful organizations. Assessed brand consistency, audience alignment, and social voice, then delivered actionable insights to elevate community engagement and identity.
Developed targeted audience personas for a major healthcare provider. Used demographic and psychographic research to inform personalized messaging and brand positioning strategies for stronger patient connection.
